With many clubs struggling to attract younger members, consider inviting a non-Rotarian friend or co-worker to your next social or service project — rather than to a club meeting. It’s a more casual approach that can be highly effective in introducing others to your club’s activities. And it’s a way for your non-Rotarian friends to meet club members. An invitation to a club meeting can come later; this year, focus on engagement by inviting community members to experience Rotary in active service.